Our Most Used Inbound Telemarketing Scripts [2023 Edition]

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Well-crafted inbound telemarketing scripts are often game-changers in the fast-changing world of telemarketing. They not only help your call center agents handle different situations but also ensure consistency in the quality of service rendered. 

With that being said, here are our most-used inbound telemarketing scripts for 2023:

Customer Complaint Handling Script

Handling customer complaints is a critical aspect of the inbound calls of a contact center. The right approach to a customer complaint can transform an upset customer into a loyal one.

The script below displays both empathy and a desire and readiness to help, all of which are crucial when appropriately managing complaints:

Agent: “Thank you for calling [Company Name]. My name is [Agent’s Name]. I understand you’re upset, and I apologize for the inconveniences you’ve experienced. Let’s try to solve this issue together. Can you please tell me more about the problem?”

Inbound Sales Script

An inbound contact center is often prospective customers’ first point of contact. Sales scripts will differ among unique industries, but here’s a general example for handling inbound sales calls:

Agent: “Thank you for your interest in our products/services. My name is [Agent’s Name], and I’ll be assisting you with your questions! Can you tell me more about the specific product/service you’re interested in and what particular features you’re looking for?”

By asking open-ended questions, the agent is able to learn more about the wants of the customer, which provides opportunities to not only make an effective sale but potentially upsell as well.

Technical Support Script

Technical support is another critical area in which a call center agent script comes in handy. Here’s a script example for handling technical support calls:

Agent: “Hello, you’ve reached [Company Name] technical support. My name is [Agent’s Name]. I understand you’re having some technical issues. Can you please describe the problem so I can better assist you?”

Of most importance for agents here is not assuming that they already know the customer’s problem. Let them describe the issue they’re having so they feel heard.

Technical support will vary from industry to industry, so agents must have all of the industry-specific terminology and information they need at hand to successfully handle the call and resolve the customer’s issue.

Script for Refunds or Returns

Refunds and returns are common queries that call centers handle. Here’s a script to help your team handle such requests:

Agent: “Thank you for calling [Company Name]. My name is [Agent’s Name]. I understand you wish to return/refund a product. I’m here to assist you. Can you please provide me with your order number and tell me the reason for the return/refund?”

By reiterating that you understand the customer’s desires, you’re helping them feel seen right from the start, and by asking for the reason behind the return or refund, you might be able to resolve the customer’s problem without actually having to move forward with the return/refund process.

Cold Call Script

Cold calling scripts are primarily used for outbound sales calls, but they can sometimes be used during incoming calls when a customer expresses interest in other products or services.

Agent: “I see that you’ve been a loyal customer of our [product or service]. I thought you might be interested in our new [product/service]! It has [key features/benefits]. Would you like to learn more about it?”

Before going into a cold call with a current customer, it’s helpful to have their information pulled up via the company’s CRM system. By knowing the customer’s buying behavior and tendencies, your team can better provide targeted upselling.

Call Center Script Best Practices

In addition to these scripts, it’s important that you and your call center follow the following best practices:

Positive Scripting

Always maintain a positive, helpful tone. Even if you have to deliver negative news, frame it in a way that focuses on the bright side, such as a solution or next steps.


While scripts certainly are helpful, they shouldn’t sound robotic. Allow agents to personalize them so they can better build a rapport with customers and sound more natural and empathetic.


Regularly training your agents on how to use inbound telemarketing scripts effectively can help them succeed by meeting their designated KPIs. Ongoing training includes adapting scripts for different situations or customer personalities.

Active Listening

Scripts should always leave room for agents to practice active listening, a skill they should receive extensive training on to use effectively. Active listening involves acknowledging the customer’s issue while showing empathy and providing a solution.

Final Thoughts on Inbound Telemarketing Scripts

An effective inbound call center script is more than just a set of generic, prewritten responses; instead, it is a tool that helps guide your agents to deliver consistent, high-quality customer service.

By using the above call center script samples as a guideline, adapting them to your industry, and incorporating best practices, your call center can more efficiently handle customer interactions and improve outcomes.

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