Despite new and emerging technologies, telemarketing continues to remain one of the most critical components of both business growth and lead generation. However, as critical as telemarketing is, many companies find it difficult to set up a well-trained and efficient in-house telemarketing team, as doing so requires major investments into training resources and finding the right talent.
One solution is to outsource telemarketing, which is an effective strategy for businesses that want to expand their reach without breaking their budgets or overburdening their team. The following blog explores seven major benefits of outsourcing your telemarketing needs and how doing so can help your business prosper.
A Simple Guide to Picking the Right Telemarketing Outsourcing Partner
Before exploring the many benefits of outsourced telemarketing, it’s important for you to understand how you’ll pick the right telemarketing partner for your business. When “shopping” for potential telemarketing partners, you should consider the following factors:
- Experience: Look for telemarketing companies with proven track records of delivering quality results in the telemarketing industry
- Expertise: Work with telemarketing partners who have experience in your specific industry, so their team can best understand the unique needs of your business sector
- Flexibility: You should work with a partner with the flexibility to adapt to the changing needs of your business as you grow, such as needing more outbound call volume
- Transparent pricing: Work with a telemarketing company that offers transparent pricing to avoid being saddled with hidden fees
- Clear communication process: Strong communication will help you maintain a healthy working relationship with your telemarketing outsourcing partner
Each of these values should be front-and-center in your considerations before you ever sign a contract.
The Two Types of Outsourced Telemarketing You Need to Know
Outsourced telemarketing services, in general, are divided into two main categories: outbound telemarketing and inbound telemarketing. Outbound telemarketing involves marketing agents calling potential customers to make sales and help generate leads, whereas inbound telemarketing focuses more on customer service, answering incoming calls from customers in order to upsell services, or providing (technical) support.
Main Benefits of Outsourcing Your Telemarketing Needs
As there are several benefits to outsourcing your telemarketing needs, whether outbound or inbound, here are just seven of the most significant:
1. Extensive Training
Outsourcing telemarketing services means you’re working with agents who have received extensive training, allowing them to not only make better sales calls and generate more leads for your business but also handle inbound customer inquiries, regardless of their complexities.
2. Skilled Specialists
Telemarketing companies provide access to a large team of talented agents who have specialized in the telemarketing industry, which ensures that both your inbound and outbound campaigns are managed by skilled professionals.
Another major benefit of outsourcing your telemarketing needs is the flexibility to scale your demands up or down as needed. If you have an in-house team, additional hires would be needed to keep up with increased demand, which often makes for an expensive endeavor. Flexibility through an outsourced partner can help you manage any changes to market conditions.
Outsourcing telemarketing needs is often more cost-effective compared to hiring an in-house team. Outsourcing outbound telemarketing eliminates the need for initial and ongoing training, office space, and equipment.
5. Continuous Coverage
Many outsourced telemarketing companies offer 24/7 coverage so you can improve customer satisfaction and maintain a glowing company reputation.
6. Turnover Is Less Disruptive
The telemarketing industry is notorious for high turnover rates. Turnover is quite costly for companies, so if your in-house team is experiencing high turnover rates, you’re bleeding money. By outsourcing, you mitigate the impact employee turnover can have on your business, as the outsourcing provider will manage new hires and training.
7. Overall Scalability vs. Hiring In-House
Outsourcing allows your business to scale its inbound and outbound telemarketing efforts quickly and effectively without needing to pay for or worry about additional hires or resources.
Tips for Hiring Telesales Companies
When hiring a telemarketing company, do your research so you learn about its track record, industry expertise, and customer reviews. Ask for testimonials and case studies so you can see proven success. If you’re just getting started, don’t be afraid to start small and monitor performance regularly so you can ensure the company is meeting your expectations.
By carefully selecting an experienced, reputable outsourcing telemarketing services partner, you can enjoy the many benefits of outsourcing without the challenges of in-house teams. With the right partner and strategy, you can scale your business’s success.